About Us

Creating a Local Platform for the Importance of Early Learning

Born Learning is a national public engagement campaign originated by United Way Worldwide, Civitas, the Ad Council and the Families and Work Institute that helps parents, grandparents, and caregivers explore ways to turn everyday moments into fun learning opportunities. Everyday life is a learning experience for children.

Sharing a vision for helping all children be ready for school and a lifetime of success, seven United Ways in the Upstate have partnered to create BornLearningUpstateSC, an effort to build on the national Born Learning campaign by creating a comprehensive local public engagement campaign.

BornLearning Upstate SC Partner United Ways

United Way of Anderson County

United Way of Greenville County
United Way of Greenwood & Abbeville Counties

United Way of Laurens County

United Way of Oconee County
United Way of Pickens County

United Way of the Piedmont (serving Spartanburg, Union and Cherokee counties)

The Three Cornerstones of Born Learning

Parents and caregivers of young children understand that the early years are important, yet many aren't sure how to encourage early learning, or feel they don't have time to do what it takes to help their child succeed in school. Many communities are concerned about children coming to school unprepared.

Born Learning Upstate SC is designed as a tool for long-lasting community change that supports young children. It has three cornerstones:


Providing important information about how young children learn

Born Learning includes public service announcements  television, radio, and print ads and targeted billboards. The PSAs communicate that everyday moments can easily be turned into quality early learning opportunities for young children, as they are born learning. The ads drive parents to this website for tips, information, and resources, where parents can download educational materials.


Providing easy, fun action steps that parents, grandparents, and caregivers can use every day

Educational material provided by Born Learning makes it simple and easy for parents, grandparents, informal caregivers, and professional child care providers to find out about, understand, and apply the latest research to help children come to school ready to succeed. The material helps parents make learning fun and take advantage of everyday moments.


Providing a visible platform for public policy and action

Born Learning puts research-driven products, along with tools and templates for education and outreach, into communities through forging strong local, regional and national partnerships that create innovative ideas to help local children.

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